Retail design “The Food in progress”
All this thanks to the use of ground-breaking materials, warm colours that communicate an immediate sense of welcoming and passion for food. Thanks to Elvis Pettenuzzo’s reinterpretation of the ground-breaking materials, the ecological use of the wooden boxes, from simple everyday objects they have become a distinctive element of design. Thanks to the OFD research and planning the ‘Food in Progress’ can spread values, qualities and emotions in an innovative and appealing food retail shop.
Design and planning have a leading role: in fact, thanks to the use of aesthetic quality language, they allow to interpret and express practical solutions adapting to different needs and spaces, applying innovation and spreading the message of the new brand in the sector. It is a clear and neat image and a declinable identity yet always immediately recognisable.