Visual merchandising for the Vaniglia ice cream store chain
Working in the retail market is one of the most fascinating challenges for us in One Farm Design.
OFD has been involved in the design of Vaniglia retail stores, a tried and true ice cream brand from Vicenza. The design of the ice cream shops and corners branded Vaniglia is a big project: several factors need to be considered and valued.
Brand and brand values must be conveyed in a clear and coordinated way. Everything inside the stores should help to effectively communicate Vaniglia brand image.
It’s a complex project, it’s not only one ice cream shop that ent in itself. We are talking about a chain of stores. The goal of the project is to suggest an image immediately recognizable, while adapting to the different contexts of the malls where the Vaniglia corners are located.