Wine Hub

Brand Identity, Food & Beverage Design
Retail project with integrated visual identity and display layout.
Wine Hub was conceived as a complete repositioning project for an existing venue. One Farm Design developed the naming, spatial design, and coordinated visual identity, creating a brand capable of telling the story of selected wines and gastronomic products. The concept defines the character of the space from the outset, making it recognizable, coherent, and strongly connected to the product experience. The store is designed as a fluid and intuitive journey, where natural materials, bespoke display systems, and dedicated tasting areas guide the customer experience. One Farm Design developed the layout, furnishings, and external storefront, transforming the space into an experiential environment in which product, storytelling, and relationships coexist in balance.
Beyond spatial design, the studio coordinated the construction phases, lighting design, and executive details, ensuring consistency between concept and final outcome. Wine Hub reflects One Farm Design’s approach to retail projects: a comprehensive service that brings together strategy, design, communication, and full process control. In parallel with the spatial design, One Farm Design developed the brand’s visual identity, defining the logo, color palette, and graphic elements applied to packaging, shopping bags, and communication materials. The visual language—essential and material-driven—interacts with the interior design and strengthens the store’s recognizability, creating a coherent experience that extends beyond the physical space.