Terra & Cuore

Brand Identity, Store Design
Coordinated identity and development of traditional and vegan retail formats
The project concerns a retail space of over 1,400 sqm, conceived as a unified environment for the Sportful, Castelli, and Karpos brands. One Farm Design developed the overall concept, layout, and display systems, designing modular structures and bespoke furnishings. Technology becomes an integral part of the experience through synchronized LED walls integrated into the architecture and complemented by concealed sound diffusion, enhancing product storytelling without interfering with the space.
A continuous luminous band, created with RGB silicone LED strips, runs through the store, guiding customers along the central path and defining a distinctive, recognizable identity element. The store also includes the MVC Sport Lounge, a bar designed as a place for meeting and staying. One Farm Design oversaw the complete design of this environment, integrating retail, hospitality, and communication into a single coherent system, conceived to be replicable across the brand’s network.