MVC Store

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Store Design, Display Design
Large-scale retail project with integrated bar and customized display systems
The new MVC Store for Manifattura Valcismon S.p.A. represents one of the most comprehensive retail projects developed by One Farm Design. Spanning approximately 1,500 sqm, the space was designed to host and enhance three iconic brands of the group—Sportful, Castelli, and Karpos—within a unified and coherent environment, while respecting the distinct identity of each brand. One Farm Design worked in coordination with the professionals involved, defining the overall concept, layout, and modular display systems. Materials, finishes, and configurations were carefully developed to ensure a balance between aesthetics, functionality, and product recognition, maintaining continuity with the visual language of the represented brands. Internal and external communication is supported by monitors and LED walls, enriching the visitor experience with dynamic content.
Inside the store, the “MVC Sport Lounge” bar becomes a meeting place for sports enthusiasts, where relaxation and energy coexist in a social experience. The project also involved the complete custom design of the bar area, from the counter to the spatial layout, with careful attention to materials, finishes, and equipment, creating a coherent and harmonious environment aligned with the overall store concept.