Frozen Box

Brand Identity, Store Design

Compact format and coordinated identity for shopping mall retail

Frozen Box was conceived to create an immediate and well-organized experience within shopping galleries. One Farm Design defined the point-of-sale concept and developed a compact, recognizable, and replicable format, designed for kiosks and micro-stores. The visual identity, built around a black-and-white palette, places the product at the center, enhancing its colors and ingredients and giving them a leading role within the space.

The project included naming, visual identity, and guidelines for communication and packaging. The layout was designed to be clear and functional, improving both product display and daily operations. One Farm Design also managed the art direction of the photo shoots, ensuring consistency between the space, images, and communication materials, in support of the brand’s expansion.