Berti® – Domotex

Comunication
Immersive installation designed to highlight the excellence of parquet flooring
The stand created for Domotex Hannover was conceived to communicate the quality of Berti Wooden Floors through a solid and measured architectural language. One Farm Design developed an exhibition space where large inlaid wood panels become the core of the story, presented as material surfaces to be observed and understood. The setup is designed to engage an international audience attentive to quality and Italian craftsmanship, clearly expressing the brand’s values through space, materials, and proportion.
Dark surfaces and the vertical organization of the stand highlight textures, geometries, and craftsmanship, leaving the product as the true focal point. Special collections, such as Berti with Diesel, are also integrated seamlessly into the display system. One Farm Design translated brand values, products, and identity into a clear and recognizable experience, offering companies an effective tool to present themselves at major international trade fairs.