BERTI – STAND

Exhibition Design

Year: 2019
Location: Hannover
Sq: 60

Brand Strategy
Stand Design
Visual Merchandising

BERTI – STAND

Exhibition stand 2019
Year: 2019
Location: Hannover
Sq: 60

Brand Strategy
Stand Design
Visual Merchandising

Dettagalio reception
Year: 2019
Location: Hannover
Sq: 60

Brand Strategy
Stand Design
Visual Merchandising

Dettagalio reception

The stand is designed to wrap and engage the visitor.

Berti Pavimenti Legno is a leading company from Padua in the production of fine wood parquet. The collaboration with the design studio One Farm Design began in 2004 and led to the realization of several projects, including the stand for the international exhibition Domotex 2019 in Hannover. A fundamental showcase for brand and a new challenge for the studio.
Dettaglio utilizzo di ledwall per comunicazione

RENDERING STAND

The inlaid slabs that decorate the inner walls of the four sails help to create a more collected central part. The idea is to enter a richly decorated room. Black is the predominant color, elegant and at the same time sober, it is able to highlight the inlays of the wooden slabs. It clearly communicates the excellence of the realizations without excesses, letting the quality express its own potential. The realization of 3D rendering with animation through the use of the program cinema4d is a further strength of the design studio at the service of the customer, that can present to investors a concrete project and further the imagined final result.

CONCEPT

The stand is designed to wrap and engage the visitors. All the supports on stand highlight the precious wooden slabs creating an elegant atmosphere, while the ledwalls on the sides help to tell, through the company videos, the dynamic personality of brand. Visitors are attracted by these images and are tempted to discover more. The central part is occupied by four vertical sails that have the double function, separating the space and being a reference point visible even from far.