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ARCHIMEDE

EXHIBITION STAND
Year: 2020
Location: Rimini
Surface: 80 sm

Brand Strategy
Stand Design
Product Design

archimede-stand-sigep-MG_9361
Year: 2020
Location: Rimini
Surface: 80 sm

Brand Strategy
Stand Design
Product Design

archimede-stand-sigep-MG_9361

The transformation from stand to laboratory. The ice cream made at the moment invites visitors to discover the products.

The studio create for Archimede Srl from Pavia, made a complete art direction service, taking care of the concept and product design for the creation of the stand during the 2020 edition of Sigep in Rimini, one of the most important food fairs. A crucial occasion to present to a wide audience the rebranding of Archimede Srl.
archimede-stand-sigep-2-MG_9366

BRAND
COMMUNICATION

This is an exhibition design project that starts from further away, and include a complete rethinking of the brand. A spatial interpretation, through colors, logo and the arrangement of architectural elements, that represent the spirit of the brand. Archimede Srl has completely entrusted us to rebranding and introduce the new corporate communication at the fair with the exhibition stand. Where everything has been carefully studied to promote the new logo and products using institutional colors.
progettazione coordinata alla comunicazione
progettazione coordinata alla comunicazione disegno della pianta dello stand

CONCEPT

Archimede Srl studies with the different ice-cream makers the most suitable mixtures, creating bases for personalized ice cream. Starting from this concept, we have transformed the exhibition stand into an active and functional laboratory. A large open pantry, full of fresh products, characterizes the central wall of the stand, to underline how Archimede products with the creativity of ice-cream makers, can give to life high quality finished products. The ice cream is created at the moment and invites the visitor to discover brand’s products. The stand is one floor, in an area of about 80 square meters, open on two sides. It contain a laboratory area, a pantry of fresh ingredients, a refrigerated counter that create a tasting and relax, in whisch you can meet potential customers, conduct negotiations or just enjoy a good ice cream. The focus of the entire exhibition stand is the wall made of aluminum jars, the same containers of the bases for ice cream made from Archimede Srl. An accent wall that becomes an opportunity to attract the attention of visitors and at the same time present the new logo, packaging and corporate communication of Archimede Srl.
progettazione coordinata alla comunicazione render prospetto
progettazione coordinata alla comunicazione render prospetto stand Archimede Srl alla fiera Sigep
progettazione coordinata alla comunicazione render prospetto stand Archimede Srl alla fiera Sigep