Archimede Srl studies with the different ice-cream makers the most suitable mixtures, creating bases for personalized ice cream. Starting from this concept, we have transformed the exhibition stand into an active and functional laboratory. A large open pantry, full of fresh products, characterizes the central wall of the stand, to underline how Archimede products with the creativity of ice-cream makers, can give to life high quality finished products. The ice cream is created at the moment and invites the visitor to discover brand’s products. The stand is one floor, in an area of about 80 square meters, open on two sides. It contain a laboratory area, a pantry of fresh ingredients, a refrigerated counter that create a tasting and relax, in whisch you can meet potential customers, conduct negotiations or just enjoy a good ice cream. The focus of the entire exhibition stand is the wall made of aluminum jars, the same containers of the bases for ice cream made from Archimede Srl. An accent wall that becomes an opportunity to attract the attention of visitors and at the same time present the new logo, packaging and corporate communication of Archimede Srl.