FROZEN BOX

Retail Design

Year: 2018
Location: Marcon (VE)
Sm: 12

Art Direction
Brand Identity
Graphic
Retail
Showroom

FROZEN BOX

CHIOSCO SMOOTHIE

Year: 2018
Location: Marcon (VE)
Sm: 12

Art Direction
Brand Identity
Graphic
Retail
Showroom

Year: 2018
Location: Marcon (VE)
Sm: 12

Art Direction
Brand Identity
Graphic
Retail
Showroom

An engaging design shop based on Brand Identity

Frozen Box is a revolutionary shop that offers a new way of understanding the break. Healthy and tasty products, such as yogurt to customize with fresh fruit, super fruit smoothies and energy boxes for lunch. The collaboration with the Design One Farm Design studio opens with a market survey to define together with the brand the communication strategy to follow. A new proposal of retail design project that was not limited to the design of the Frozen Box store in the mall. We took care of the choice of naming and the coordinated image of the brand. It has come to delineate a clear and recognizable brand identity, with a fresh and dynamic flavor, like the products that Frozen Box offers.

BRAND
COMMUNICATION

Create a coordinated image is fundamental for a new business, and it is the details that make the difference. The design studio One Farm Design was responsible for creating all graphic contents to comunicate brand values. Using a simple and young font, the logo displayed not only in the packaging, used also in gadgets such as brooches, custom scotch and coasters. All elements needed that clearly define the mood of brand. The strong contrast between the black and white recalls distinctive elements from Frozen Box, such as the particular black charcoal cone. Also the choice of colors well managed to enhance the fundamental characteristics of its customer.

CONCEPT

Unite with the development of coordinated image, our studio has also designed the Frozen Box store of 12 square meters inside a local shopping center. Even in retail design, the One Farm Design studio started to base the project using the distinctive characteristics of the brand. The colors and graphics highlight the strengths of Frozen Box, enhancing the young spirit of brand. Colors of brand mach perfectly with the colors that stand out from fresh fruit inviting visitors in the mall to stop for a break. The peculiarity of this store is given by the innovative display for ingredients to be added to yogurt. It’s suspended glass bridge that connects the two ends of the counter. that’s a strategic choice, which allows everyone, young and old, to see all the different colored available flavors.