BERTI – STORE

Retail Design

Year: 2006
Location: Italy and Europe

Art Direction
Exhibition Design
Interior & Retail Design
Rendering

BERTI – STORE

RETAIL STORE
Year: 2006
Location: Italy and Europe

Art Direction
Exhibition Design
Interior & Retail Design
Rendering

Spazi pensati per esprimere la qualità del prodotto, l'esperienza che racconta del brand.
Year: 2006
Location: Italy and Europe

Art Direction
Exhibition Design
Interior & Retail Design
Rendering

Spazi pensati per esprimere la qualità del prodotto, l'esperienza che racconta del brand.

Spaces designed to express the quality of the product

Berti Pavimenti is one of the main realities in the national and international panorama of wooden floors and fine parquet, led by the Berti family since 1910. Since 2004, the company collaborates with the design studio One Farm Design to the realization of various projects, ranging from the realization of trade fair stands for the brand, to the design of single-brand retail points and multi-brand corners of the group.

DISPLAY DESIGN

The design studio One Farm Design has developed a line of displays for the sampling of wood panels that told the quality of the raw material, while remaining manageable and practical. The project, for this type of wooden floor stands, has been developed through several phases from the design and creation of 3d rendering, until the realization of the prototype and subsequent adjustment phase until the final version. In design, aesthetic needs often clash with the realization needs: the answer to this type of problem comes from the careful study of the needs of an object through the industrial design process.

PROCESS

One Farm Design curated the exhibition stand create concept designs that reflect the company’s brand and at the same time communicate the company’s image with strength and vigor. Stand is designed to wrap and engage: the product is placed in a predominant position, to clearly communicate the excellence of the crafted wood without being excessive, but letting the quality express itself. The presentation of this project in 3D rendering gives the same feeling that we had in reality during exhibition. The vertical sails are captivating in their simplicity become visible from far.