VANIGLIA

Retail Design
Communication

Year: 2019
Location: Nord Italia
Sq: 35

Brand Strategy
Stand Design
Visual Merchandising

VANIGLIA

RETAIL – CHIOSCO
Year: 2019
Location: Nord Italia
Sq: 35

Brand Strategy
Stand Design
Visual Merchandising

Year: 2019
Location: Nord Italia
Sq: 35

Brand Strategy
Stand Design
Visual Merchandising

Designing retail stores adaptable to different realities where the brand fits

The interior design studio One Farm Design has been working alongside the Vaniglia ice cream parlours since 2015, designing and restyling shops and stores in shopping malls and following the development of a coordinated and consistent brand image. The study of furniture and interior for stores inside shopping malls was fundamental to tell and make visible to customers company’s values. The purpose of the studio is to design a store that makes the customer experience rewarding and inviting him to come back. This retail design project was ambitious and very complex because it isn’t a single reality but more ice cream shops in a large area and stores in different shopping centers. The goal is to propose an immediately recognizable image, while adapting to the different contexts in which the corners dedicated to Vanilla are inserted.

BRAND
COMMUNICATION

A lot of attention is spent on the layout of the spaces and products, the same is reserved for the coordinated image of the Vanilla brand to create engageing advertising. Our studio has designed the architecture and followed the realization of the exhibitors, the graphic advertising, posters in stores and develop a perfect packaging for all the products. A novelty in the packaging is represented by the creation of handbags with the logo and colors consistent with brand image, replacing the simple paper that usually wrapped the take away ice cream trays. The tray simply closed with a sticker bearing the logo Vanilla is inserted in the handbag, an extra care for the customer and a distinctive element for the company. We believe in small details that can make a difference. The design, construction and renovation of shops and retail outlets, studing specific forniture and all graphic supports, made possible to create an effective communication for Vanilla with a brand image immediately recognizable. Our studio aim to found integrated solutions tailored to the customer.

CONCEPT

Point of sale Chiosco Vaniglia Palladio 35 sqm, divided into two departments, the laboratory and the operational area of costumer service. A point of sale of extreme elegance and innovation, enhancing the area of the production laboratory to enhance the know-how of the brand Innovation: Artisan ice cream shop located in the center of a shopping arcade. For the service area the oval counter allows Vanilla to have great impact displaying all the products and at the same time ensures a perfect flow for customers walking in complete comfort in the area that will host the kiosk. While the transverse cut that determines the overall dimensions of the laboratory allows to have a practical and fast management to supply with the products that will be processed inside.